ABOUT THE PROJECT
Solent was in desperate need of a brand overhaul where the key goal was to shift focus from a print publication background to the ever more dominant digital marketing sector.
Proud of it's Isle of Wight location the identity had to keep a nautical / water theme in some form. Many businesses on the Island would solve this by using the shape of Isle of Wight as an indicator, but this would make it too obvious and generic. Instead, we pulled inspiration from Maritime Signal Flags (the international visual communication system between ships). Each flag uses a series of simple shapes and patterns. Perfect to build a brand upon.
DELIVERABLES
Visual Identity | Website Design | Marketing
Visual Identity | Website Design | Marketing
